Campari Group
We delivered best-practice email designs and bang-on copy for Campari and Wild Turkey as part of a CRM project. We developed flexible and modular (not to mention beautiful) trigger email templates for the brands’ welcome journeys.
The success of this project lead to a new opportunity with Appleton Estate rum – a nice, open brief to come up with a content strategy choc-full of creative ideas to boost the brand in America and Canada.
Role: ACD, Copywriter
Formats: Onsite, organic social, paid social, experiential, print
